Stronger 24-hour bacterial defence* Superior* bacterial reduction on your teeth, tongue, cheeks and gums* Contains unique dual zinc antibacterial technology 8 benefits for complete protection Effectively removes surface stains.
Advanced whitening removes stainsRestores natural whiteness12 hour protectionKeep your smile white, healthy and protected when you brush with Colgate Total Whitening Toothpaste. This whitening toothpaste helps to keep your smile in great shape by offering stronger 24-hour bacterial defence* for your whole mouth! Besides giving you superior* bacterial reduction on your teeth, tongue, cheeks and gums*, this whitening toothpaste, with unique dual zinc antibacterial technology, also gives you long-lasting active protection*. What's more, it effectively removes surface stains helping to give you a naturally white smile.Brushing with this whitening toothpaste gives you 8 brilliant benefits for complete protection. It helps to protect from cavities, plaque, tartar and sensitivity, while protecting your gums and enamel. The toothpaste also helps to whiten your teeth and give you confident fresh breath. There's every reason to smile with Colgate Total. *Superior bacterial reduction on teeth, tongue cheeks & gums vs non-antibacterial fluoride toothpaste with 2x daily continued use after 4 weeks.Colgate Total Whitening Toothpaste offers 8 benefits for complete protection. The toothpaste, with dual zinc antibacterial technology, offers lasting protection for strong, healthy smiles.